New Price-Discounts Dashboard for Strike-Through Pricing on Amazon

Amazon has introduced a new feature designed to enhance the shopping experience and boost sales for sellers: the Price-Discounts dashboard. This tool allows sellers to create and manage Strike-Through Prices on their products, making discounts more appealing to shoppers. The Price-Discounts dashboard is accessible under the Advertising section of your Amazon Seller Central account.

What’s New in the Price-Discounts Dashboard?

Price-Discounts Campaigns

With this new feature, sellers can now offer time-bound discounts on their products for up to 30 days, with a limited inventory. Products that have a validated reference price will display a strike-through price, drawing more attention to the discounts and enticing shoppers to make a purchase.

Key Benefits of the Price-Discounts Dashboard

Flexible Duration: Sellers can set their discounts to run for any period between 1 and 30 consecutive days. This flexibility allows for strategic planning around holidays, sales events, and inventory management.

Budget Control: The dashboard makes it easy to manage discounts on a specific number of inventory units. This helps in preventing overstocking and ensures that the discounts are only applied to the intended amount of inventory.

Performance Insights: Access to detailed metrics during and after the campaign helps sellers understand the effectiveness of their discounts. Metrics include Sales, Units Sold, Glance Views, Conversion Rate, and Sell-through Rate. This data can be crucial for making informed decisions about future pricing strategies.

Eligibility Criteria for Using the Price-Discounts Dashboard

To take advantage of the Price-Discounts dashboard, sellers must meet certain criteria:

Seller Feedback Rating: A minimum seller feedback rating of 3.5 is required to ensure that only reliable sellers can access this feature.

Product Rating: Products must have at least a 3-star rating. This ensures that discounts are applied to products that already have a satisfactory level of customer approval.

Discount Threshold: Discounts must be at least 5% off the 30-day lowest price, the current price, or the reference price (for validated reference prices). This ensures that the discounts are substantial enough to be attractive to customers.

The new Price-Discounts dashboard on Amazon is a powerful tool for sellers looking to increase their sales through strategic discounting. By offering flexible discount durations, budget control, and valuable performance insights, Amazon provides sellers with the resources needed to create compelling promotions that attract customers and boost sales.

Ready to try out the Price-Discounts dashboard? Navigate to Advertising -> Price Discounts in your Amazon Seller Central account and start creating your first campaign today!

If you think this post has been helpful for you, please share this post with your friends and the e-commerce community. You can also check out our website www.amazonfalcones.com and get more updates! Keep browsing our blog to get more articles related to e-commerce. You can also mail us at info@ecomclips.com if you need any more help with Amazon.

Add a Comment

Your email address will not be published.

ENTER YOUR EMAIL TO GET FREE ASSESSMENT NOW !