🚀 The Ultimate Amazon Ads Reporting Cheatsheet: Stop Wasting Ad Spend & Start Scaling!
If you’re running Amazon Ads but not diving into your reports, you’re throwing money away.
I’ve seen it happen time and again:
❌ Burning cash on irrelevant keywords
❌ Pouring budget into underperforming ASINs
❌ Overlooking high-potential products that could be scaled
The truth? Your Amazon Ads reports are a goldmine—if you know how to read them.
In this guide, I’ll break down the most critical reports, how to analyze them, and the exact actions top sellers take to scale their businesses.
📊 The 3 Most Powerful Amazon Ads Reports You Should Be Analyzing
1️⃣ Search Term Report: Eliminate Waste & Boost Conversions
What It Does:
- Shows you which search terms trigger your ads and lead to sales.
- Helps identify irrelevant or underperforming keywords that waste your ad budget.
How to Use It:
✅ Identify high-performing search terms and add them as exact match keywords.
✅ Find irrelevant terms and add them as negative keywords to reduce wasted spend.
✅ Look for emerging trends—seasonal keywords or unexpected high-converting terms.
🚀 Pro Tip: If a broad-match keyword performs well, test it in an exact-match campaign with a higher bid.
2️⃣ Advertised Product Report: Find Your Winning ASINs & Scale Up
What It Does:
- Shows the performance of each ASIN you’re advertising.
- Helps pinpoint which products drive the best ROI and which are dragging you down.
How to Use It:
✅ Double down on ASINs with high CTR and conversion rates.
✅ Reduce bids or pause underperforming ASINs.
✅ Optimize product listings (title, images, A+ content) for your top sellers to further increase conversion rates.
🚀 Pro Tip: If an ASIN has high impressions but low clicks, tweak the main image or price to improve click-through rates.
3️⃣ Purchased Product Report: Unlock Cross-Selling & Increase AOV
What It Does:
- Shows what other products customers buy after clicking your ad—even if they’re not the advertised product.
- Helps uncover cross-selling and bundling opportunities.
How to Use It:
✅ Create product bundles based on frequently bought-together data.
✅ Run Sponsored Display ads targeting your own top-converting ASINs.
✅ Identify complementary products to advertise and increase Average Order Value (AOV).
🚀 Pro Tip: If customers consistently buy a certain ASIN after clicking a different ad, test a Sponsored Brand campaign featuring both products.
🔍 How to Analyze Like a Pro (Step-by-Step)
1️⃣ Set Clear Goals
- Reduce ACoS (Advertising Cost of Sales)
- Increase sales velocity
- Optimize budget allocation for better ROI
2️⃣ Focus on Key Metrics
Your reports give you dozens of data points, but here’s what matters most:
✅ Click-Through Rate (CTR): Higher CTR = More relevant ads.
✅ Cost-Per-Click (CPC): Lower CPC = More efficient spending.
✅ ACoS: Lower ACoS = Higher profitability.
✅ Conversion Rate: High conversion = Strong product demand.
3️⃣ Segment Your Data for Deeper Insights
- Break it down by ad type (Sponsored Products, Sponsored Brands, Sponsored Display).
- Analyze placement data (Top of Search vs. Rest of Search vs. Product Pages).
- Compare time periods to track improvements over time.
4️⃣ Take Targeted Actions
🚀 Increase bids for high-performing keywords and ASINs.
🚀 Pause or reduce bids for underperforming keywords.
🚀 Adjust listing content for high-impression, low-click products.
5️⃣ Monitor Regularly
📅 Weekly: Small bid adjustments to optimize spend.
📅 Monthly: Deep dive into all reports for strategic changes.
🚀 Turn Your Amazon Ads into a Growth Machine
Amazon Ads aren’t just about setting up campaigns and hoping for the best. The best sellers analyze, optimize, and scale with precision.
By leveraging Search Term Reports, Advertised Product Reports, and Purchased Product Reports, you can:
✅ Eliminate waste
✅ Increase profitability
✅ Scale your top-performing ASINs
👉 Start analyzing today—and watch your Amazon Ads performance skyrocket!
